International Sales Division Hosts Europeans
During February, MVB's International Sales Division, headed by Director Tom Risko, welcomed travel agents and tour operators from Europe to the Magic Isle. Organized by Hawaii Tourism Europe in conjunction with Norwegian Cruise Line, the sales mission targeted Maui's four major resort communities including Kaanapali, Kapalua, Makena and Wailea. Attendees also shopped in Kihei and Lahaina and caught an evening performance of Maui's popular 'Ulalena at Maui Theatre. In an effort to further promote Maui Nui (Maui, Molokai and Lanai) internationally, MVB also participated in the ITB convention in Germany from March 8-12. In May 2006, MVB International Sales will also attend the Travel Industry Association's International Pow Wow in Orlando, Florida.

Annual California Media Blitz to Share "Malama Maui"
Heading a team of Maui Nui representatives, Director of Public Relations and Promotions Kelii Brown will share "Malama Maui -- Preserving Maui's Agricultural & Cultural Resources" during MVB's annual media blitz to Los Angeles, Orange County, San Diego and San Francisco. The program, launched last year, focuses on three themes -- Hawaiian culture, agriculture and ecology of Maui Nui. The pr team will also share the latest news in romance, golf, outdoor recreation, the arts and family travel.

Celebration of the Arts Celebrates 14th Year
One of Hawaii's premiere cultural events, "Celebration of the Arts," welcomes its 14th anniversary April 14 - 16 at the Ritz-Carlton, Kapalua. This year's theme, " Kukulu i Hooilina" or "Establish a Legacy" will pose a positive challenge to Na Kanaka Maoli (Native Hawaiians), non-Hawaiian island residents and and our malihini (visitors) to contemplate their contributions toward a more positive future for the benefit of generations to come. Along with hands-on craft making and demonstrations, discussions will focus on the many challenges facing Hawaii's host culture including issues in the legal and political arena to topics ranging from health to spirituality. For more information, please call (800) 262-8440 or (808) 669-6200.

For more information on the Maui Visitors Bureau please visit www.gohawaii.com/maui or call
(808) 244-3530.