TripAdvisor Consumers Reveal “Adventurous” Travel Trend for 2007

TripAdvisor.com, which claims to be the largest travel community in the world, revealed results of its annual travel trends survey of nearly 4,000 worldwide respondents. In particular, survey results suggest a trend toward adventure activities -- some 43 percent of respondents said that they are likely to go hiking (up from just 24 percent who said the same in last year’s survey); and 39 percent said they intend to participate in an adventure activity (i.e. parasailing, whitewater rafting, etc.), up from 29 percent last year. Other highlights from the study include:

  • 59 percent of travelers are planning a beach vacation in 2007
    (up from 52% in last year’s survey)

  • 20 percent said it took them less than one hour to relax on their
    last vacation; 35 percent said it took them less than a day.

  • 16 percent of travelers checked their work e-mail or voicemail at
    least once daily on their last vacation.

  • Kailua, Hawaii ranked as the second top “Hot U.S. Destination” for
    2007, after Anna Maria, Florida.