Hawaii’s Visitor Accommodations in Transition
Aloha HVCB Ohana,
The changing dynamic of Hawaii’s accommodations mix has become a major topic of discussion.
Hotels continue to dominate our lodging landscape and are enjoying record results. However, driven by consumer demand, alternative accommodations are gaining in popularity, most notably, condo-hotels, timeshare, fractional ownership, resort homes, vacation rentals, bed and breakfasts and cruise ships.
This transformation caters to increasingly experienced travelers who want more flexibility and variety in their lodging choices.
A September 2005 report* issued by the Hawaii Tourism Authority shows that the accommodations inventory statewide is anticipated to increase to 77,734 units by 2010, a net gain of 5,911 rooms over 2005 levels (not including cruise inventory).
The increase in rooms is expected to be primarily in new timeshare and resort condominium properties. It’s noteworthy that development of timeshare, currently 8
percent of Hawaii’s accommodations inventory, is being led by major hotel brands.
Concurrently, the hotel sector is seeing substantial reinvestment in renovation, redevelopment and repositioning of existing properties to meet the demands of a more upscale and divergent market segment.
These changes are a driving force in upgrading and diversifying Hawaii’s lodging product. Although a departure from the past visitor accommodation model, this evolution, if managed properly, is critical in our quest to remain competitive.
HVCB is monitoring this new lodging segmentation with a view to keeping our marketing on target.
Mahalo,
John Monahan
President/CEO
* “Analysis of Trends in Accommodations Supply, with Focus on Condominium and Timeshare Conversions (page 77).” Prepared by Hospitality Advisors LLC.
Aloha HVCB Ohana,
Mahalo for your kokua in providing us with your updated administrative and marketing information during our 2006 Update Project. Before we bring this project to a close, we encourage our Hibiscus Business Level members and above to upload (2) images to enhance your GoHawaii.com listing.
The upload image feature is specifically for your images that will be utilized in the Vacation Planning area of the GoHawaii.com website that will contribute to and complement the overall look and feel of GoHawaii.com. Each member is asked to upload a small (50 x 50 pixels) and large image (165 x 165 pixels). The small image is used on a search-listing page and the large image is for your member detail page.
If you need assistance with uploading images via the Member Online Portal for use on GoHawaii.com, please email your images in JPG format to webmaster@gohawaii.com.
In the weeks ahead, we will be administering our annual Membership Benefits survey to our membership ohana. Through the input we gather from this survey, the Bureau gains insight and perspective from our members as to how valuable certain membership benefits and services are to their business. We would greatly appreciate your kokua in completing this survey in early March.
E malama pono,
Gina Salvador
Director, Membership
The Hawaii Visitors and Convention Bureau’s new E Komo Mai Welcome Guidebook will launch in the early spring of 2006. The E Komo Mai Welcome Guidebook will replace the existing pre-arrival welcome packet which currently includes the Hawaii Value Passport.
What is the E Komo Mai Welcome Guidebook?
The E Komo Mai Welcome Guidebook is a collection of dynamic content and special offers from golf, activities, attractions, shopping, and dining companies, personalized and available only for customers purchasing their vacations through a certified HVCB Hawaii Destination Specialist travel agent. The new guidebook will include:
• A new design and format featuring easy to use, easy to read information about the
customer’s vacation.
• A personalized letter from HVCB’s president and CEO, John Monahan.
• A map of the islands highlighting the island(s) the customer will be visiting.
• A calendar of events highlighting specific festivals and events occurring in island(s) when
and where the customer is vacationing.
• A collection of special savings, discounts or exclusive offers only available to
customers of HDS certified agents during their vacation.
What are the benefits to participating HVCB members?
• National exposure to qualified consumers
• Exposure of your company’s store, location, outlet, venue before a consumer’s vacation
begins and while they are vacationing in the destination. The E Komo Mai Welcome
Guidebook is intended to be a valuable resource before and during their visit in order to help
them maximize their vacation value. A win win for the traveler AND your business!
Why should I consider participating?
• The new E Komo Mai Welcome Guidebook has been designed to meet the changing demands
of travelers.
• The E Komo Mai Welcome Guidebook is designed to offer greater flexibility to participating
HVCB members… flexibility, which allows you to input, update and change your offer as
often as you choose!
• No more pre-printed materials. No more 18-month validity. The offers and value added
discounts will be dynamically included in the E Komo Mai Welcome Guidebook at time of
issue. Remember, each guidebook is personalized!
• The new E Komo Mai Welcome Guidebook will be sent to Hawaii-bound consumers prior to
their arrival beginning April 2006.
• Offers and value added discounts will also be accessible by HDS agents’ Hawaii-bound
customers before and during their vacation via a special website listing all of the offers.
How can I participate?
• FREE participation is available to all HVCB member businesses in the activity, attractions,
golf, dining, and shopping categories.
To have your special offer included, simply log in to the Member Online Update and complete the information requested in the E Komo Mai Welcome Guidebook section. You will be asked for the text of your special offer as well as the dates that the offer is valid.
If you're not sure about your username and password for the Online Update, you can use the "Forgot Password" feature to have the system remind you. The username is the email address of the contact at your company designated to make changes online. The associated password will be emailed directly to that account.
The program is set to go live very soon, so don’t miss this opportunity to have your message displayed to this exclusive market. Log in and give us your offer today.
| |
The Pro Bowl’s economic impact for Hawaii is extending beyond the increased visitor spending and tax revenues produced by the game, thanks to a partnership between the Hawaii Visitors and Convention Bureau (HVCB) and the National Football League.
This past Saturday, February 11th, HVCB teamed up with the NFL to showcase Hawaii and Pro Bowl festivities to an elite group of East Coast corporate planners responsible for booking business and incentive meetings for national clients.
Combining Hawaii with the Pro Bowl is an alluring opportunity to generate meetings and incentives business for both the state and the NFL.
|
Michael Murray, CMP, CMM, CASE, HVCB’s vice president of sales and
marketing for corporate meetings and incentives, noted that companies and their
employees appreciate the perks of associating with the NFL.
“The NFL is a first-class organization that goes all out to treat business and
incentive groups like all-stars during Pro Bowl Week. Add in spending a week in
Hawaii during February and the payoff is a rewarding, invigorating experience that
helps inspire increased sales and more business,” Murray said.
The corporate planners will be accorded VIP status for the Pro Bowl Tailgate
Party and AFC-NFC All-Star Game at Aloha Stadium on February 12th, conduct site
inspections of resort meeting facilities on Oahu and Maui, and participate in several
island-themed activities.
“Hawaii is the NFL’s incentive destination. We bring football’s best players here
to reward their outstanding performance and that’s the same philosophy we bring to
our corporate incentive program,” said Dave Wintergrass, the NFL’s senior director of
special events. “Coming to the islands is a fantastic way to recognize excellence.”
Organizing Hawaii’s Pro Bowl Week sales effort is Joseph Nagle, HVCB’s
Eastern regional director of accounts.
Travel industry partners supporting HVCB and its island chapters Oahu Visitors
Bureau, Maui Visitors Bureau and Kauai Visitors Bureau are:
Hawaiian Airlines; American Airlines; Turtle Bay Resort; The Ritz-Carlton, Kapalua; Maui Prince Hotel, Makena Resort; and Panache Destination Management.
Source: HVCB Press Release February 8, 2006
For information about hosting corporate meetings and incentives in Hawaii,
visit HVCB’s Web site at MeetHawaii.com or call 1-888-424-2924.
|
|
|
|
HVCB, in partnership with the Hawaii Tourism Authority has developed an online library of images that your business can use in brochures, ads, websites and other marketing materials promoting Hawaii. As part of HVCB’s Knowledge Bank, the image library includes photos from all six islands: Kauai, Oahu, Molokai, Lanai, Maui, and Hawaii’s Big Island. All images are available in 300 dpi, high-resolution format and are searchable by category and by keyword.
|
The images may be accessed and used free of charge to positively promote Hawaii as a leisure and business destination. Proper credit to the photographer must also accompany use. Access HVCB’s Knowledge Bank from our corporate website, www.hvcb.org and click on the “Image Library” link, or bookmark the page directly at www.hvcb.org/ImageLibrary.
Remember, as a member of HVCB, you are able to use HVCB’s Membership logo in your collateral as well as on your website. For more information contact:
Membership Department at membership@hvcb.org.
Also, if you have already completed a Limited License Agreement executed by HTA and are currently using one of the following logos, please ensure you are using the most recent logo with the proper trademark or registered mark. For more information about island logos, please contact the Island Chapter directly.
Oahu Visitors Bureau: The Island of Oahu, the Heart of Hawaii – registered mark
Contact: Kenneth Yeung (808) 524-0722 ext. 15 or kenneth@visit-oahu.com
Lanai Visitors Bureau: Lanai, Hawaii’s Most Enticing Island – trademark
Contact: Waynette Ho-Kwon (808) 565-7600 or dlanai@aloha.net
Molokai Visitors Association: Molokai, Hawaiian By Nature – trademark
Contact: Julie-Ann Bicoy (808) 553-3876 or julieb@mobettah.net
Maui Visitors Bureau: Maui the Magic Isles – Maui, Molokai, Lanai – trademark, and the Maui the Magic Isle - registered mark
Contact: Lynn Erfer (808) 244-3530 or mauidom@maui.net
Big Island Visitors Bureau: Hawaii’s Big Island, Hawaii’s Island of Adventure – trademark Contact: Missy Kaleohano (808) 961-5797, missy@hvcb.org
|
|
|
|
Hawaii Tourism Oceania will once again be hosting our trade focused event - 'Aloha Down Under' from the May 29th - June 2nd. Hawaiian Airlines will be the overall sponsor of the Australian event and Air New Zealand of the New Zealand event. The roadshow has proved popular over the past two years with both the Australian and New Zealand Travel Trade and Hawaiian suppliers alike. The schedule for this years event will be as follows:
May 29th - Auckland VIP Luncheon and Evening Trade event
May 30th - Melbourne Trade Event
May 31st - Sydney Trade Event
June 1st - Sydney VIP Breakfast and Brisbane Trade Event.
Special airline deals have been kindly supplied by Hawaiian Airlines and Air New Zealand suppliers attending. We anticipate seeing over 800 agents over the week long event and 80 key media, CIM operators and VIP's.
This years ADU takes place the week prior to AIME (Asia Pacific Incentives and Meetings Expo) in Melbourne, so presents the perfect opportunity to target the leisure and CIM operators by attending both events.
Growth from Australasia continues to be strong. The total number of visitors from Oceania in 2004 totalled 132,130 with Australians visitors making up 113,000 or 86.5% of the total, representing an increase of 44% over 2003. The total count for 2005 is not yet available, however, preliminary data for the period Jan-Oct 2005 indicates continued growth from Oceania thanks largely to the increase in airline seat capacity with Hawaiian Airlines.
There really has never been a better time to invest in this strong emerging market.
Invitations for Aloha Down Under are now available by contacting Gemma O'Brien at gobrien@hawaiitourism.com.au and AIME interest should be directed to Adele Tasaka at atasaka@hvcb.org. We look forward to welcoming MANY of you 'Down Under'!
|
|
|
|
We will be submitting the member listing section of the "Travel Professional Sales Planner" to the publisher later this month. To ensure your listing information is correct, we encourage you to log in to your account and verify your marketing content. You can do so via the Marketing Content Update section of www.hvcb.org/memberupdate.
If you do not remember the login information assigned to your company, you can use the "Forgot Password" function to remind you. The username is the email address of the individual at your company assigned to edit your content. Once submitted, the associated password will be sent directly to that address. |
To be incorporated in the upcoming printing, changes will need to be submitted by
Thursday, February 16th.
Regardless of print publication deadlines, it’s always a good idea to log in to the Online Update occasionally to check your content. Your listing information is always being displayed on GoHawaii.com, and with the recent enhancements to gohawaii.com's search capabilities, it's even more important to make sure you provide a quality text description for your company.
For additional update assistance please contact the HVCB Membership Department at
(808) 924-0232.
|
| |
|
Meeting Planners Get Maui Education
Tom Risko, MVB's director of sales, CMI and International, attended the Professional Convention Management Association (PCMA) Conference in Philadelphia, PA in January. The focus of the event was industry education, and Risko met with various meeting planners to share Maui's numerous offerings. Also in January, Risko attended the Meeting Professionals International (MPI) Professional Education Conference & Expo in Charlotte, NC.
In mid-February, MVB hosts the U.S.E. meeting and incentive travel planners. Resort, hotel and off-site venues will be showcased (along with other industry partners), all of which will promote Maui as a premier meeting and incentive destination. Additionally, MVB's International Sales Division, also headed by Risko, hosted travel professionals from Europe in early February for an island tour.
Sales Team to Train Canadian Agents
Chris Kai'aokamalie, travel trade sales director, heads to Canada for Maui Nui and FunSun Vacations agent training. MVB will visit four select cities including Edmonton, Toronto, Vancouver and Calgary with training dinners. Kai'aokamalie is targeting 50 agents per city who will learn all about Maui, Molokai and Lanai.
Earlier this month, the sales team participated in the Hawai'i Ocean Sports Expo at the Hawaii Convention Center. Molokai Visitors Association Director Julie Bicoy and Lanai Visitors Bureau Director Waynette Ho-Kwon also attended the event. The show included a consumer tradeshow and featured exhibitors from around the world in ocean sports industries from SCUBA diving to surfing, fishing and adventure travel.
PR Team Shares "Malama Maui" in Pacific Northwest
Along with a team of Maui Nui representatives, Director of Public Relations and Promotions Kelii Brown shared MVB's "Malama Maui -- Preserving Maui's Agricultural & Cultural Resources" campaign with a media blitz to the Pacific Northwest (Portland, Seattle and Vancouver). The program, launched in March 2005 at the Celebration of the Arts at the Ritz-Carlton, Kapalua, focuses on three themes -- the culture, agriculture and ecology of Maui Nui. The pr team next takes the Malama Maui message to California (San Diego, Orange County, Los Angeles and San Francisco) in mid-March.
For more information on the Maui Visitors Bureau please visit www.gohawaii.com/maui or call
(808) 244-3530.
|
| |
“Kauai Made” Label to Launch in 2006
The County of Kauai, Office of Economic Development will launch a new “Kauai Made” label in early 2006. The program will support the marketing of goods produced on island. In order to carry the label, vendors must demonstrate that their products are either made on Kauai or made with Kaua‘i materials. Different from other island programs, the “Kauai Made” program will also allow retailers who sell qualifying products to join. For more information contact: Mr. Robbie Kaholokula at the Office of Economic Development (808) 241-6390.
Reminder / Kauai Tourism Plan
The Kauai County Tourism Strategic Plan is underway. Now is the time to provide any input regarding tourism on Kauai. You have 3 ways to provide input: 1) Email: kauai.smshawaii.biz, 2) Mail: SMS Hawaii, 1042 Fort Street Mall, Suite 200, Honolulu, HI 96813 and 3) Call: SMS Hawaii toll free at 1(877) 535-5767 and ask for the Kauai coordinator.
For more information on the Kauai Visitors Bureau please visit: www.gohawaii.com/kauai
or call (808) 245-3971.
Aloha & Welcome New Members to the HVCB Ohana
Adventure Lanai EcoCentre, Beautiful Oceanfront Condo in Paradise, Cirque Hawaii, Hawaiian Lotus, Hele Mai Taxi, Molokai 207, Molokai Ocean Front Rentals, Royal Kona Resort, Spago
We welcome your suggestions or comments on how to improve this communication vehicle, please contact Jerry Ishibashi.
Do we have your most current information? Please click here to login to the HVCB Member Online Portal. If you need to request your login and password be sent to you please click here.
To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org with Unsubscribe KW in the subject line. HVCB understands current privacy issues and implements safeguards to protect your personal information. For more information, use this link to HVCB's Privacy Policy.
This page does not include diacritical markings for Hawaiian words because not all computers are able to reproduce these markings or true fonts in normal text.
For additional Membership resources please visit: www.hvcb.org/membership.
Hawaii Visitors & Convention Bureau - 2270 Kalakaua Avenue, 8th Floor, Honolulu, HI 96815
|
|
|
