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Aloha HVCB Ohana,
As part of our growing menu of added-value member services, HVCB has recently added a new e-marketing opportunity available to your organization - the HVCB Consumer E-Response (CER) Program. This new program provides our members an opportunity to advertise in the customized, email that is generated to potential Hawaii visitors in response to their request our print planner or e-newsletter (e.g. Islands of Aloha vacation planner or Islands of Aloha Express e-newsletter) via GoHawaii.com.
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As advertisers, this results in displaying your message to a highly-targeted audience in the midst of their decision-making process. Additional details regarding submission requirements, deadlines, etc. may be found within the Program Overview and the HVCB CER Program Insertion Order Form.
How does my company advertise in the e-responses to consumers?
Ad space is available in quarterly packages*, which may be purchased through the HVCB Membership Department on a first-come, first-served basis. There is no limit on the number of 2006 quarterly packages that may be purchased.
*Frequency discounts are not available.
For your review and consideration, please find links to the program overview, CY2006 CER advertising schedule and the insertion order forms for each quarter.
Click here to view HVCB CER Program - Overview
HVCB CER Advertising Schedule (CY2006) & Insertion Order - 4th Quarter:
Click here to view Air/Room/Car Ad Packages
** Note: There is (1) Air/Room/Car ad package available to an applicable Kauai member.
Click here to view Activity/Attraction Ad Packages
** Note: There are (4) Activity/Attraction package available to applicable Kauai members (3) and
Big Island members (1).
We are delighted to offer our members an enhanced partnership program inclusive of e-marketing opportunities.
If you have any questions, please contact Dannette Hose at (808) 924-0233 or via email at avs@hvcb.org.
Hookahi Ka Ilau Like Ana
"Together With One Purpose"
Aloha me pumehana,
Gina Salvador
Director, Membership
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The Hawaii Tourism Authority will be holding its 3rd Hawaii Tourism Conference on September 12-13, 2006 at the Hawaii Convention Center. Continuing with last year’s theme, “Aloha Aku, Aloha Mai – The Responsibility of Aloha,” hear about the latest visitor industry trends, what is happening in the global and local marketplace, and where the 2007 marketing plans are headed.
For more information, please contact Caroline Anderson via e-mail at canderson@hawaiitourismauthority.org or call (808) 973-2273.
Thursday, July 29, 2006 marks the 50th Anniversary of the Interstate Highway System, which was created in 1956 when President Dwight D. Eisenhower signed the Federal Aid Highway Act. The Travel Industry Association, which conducts special research for AAA, surveyed 1,500 adults in May 2006 and estimates that 40.7 million Americans will travel 50 miles or more from home this holiday, a 1.2 percent increase from 2005. Of those travelers, approximately 85 percent traveled by car using the Interstate Highway System. The study also found that the greatest number of Fourth of July auto travelers originated from the Southeast (8.8 million), West (8.5 million), Midwest (6.6 million), Northeast (5.7 million), and then the Great Lakes (4.7 million).
Visit HVCB's official research website at www.hvcb.org/trends for the latest in HVCB market research and analysis or call (808) 923-1811 for the Market Trends Department.
Experience Aloha Fam Trip
The HTO ‘Experience Aloha’ familiarization trip will take place from November 1-9, 2006.
In order to showcase the variety of the islands, the trip will visit Oahu, Maui, Kauai and The Big Island.
We are currently looking for assistance with accommodation and activities for the group, if you would like to assist with this visit please contact Claire Davies +612 9286 8936 or email cdavies@hawaiitourism.com.au.
Creative Holidays Co-op Campaign
HTO, Hawaiian Airlines, Creative Holidays and Harvey World Travel will be running a co-operative marketing campaign over the entire month of June to increase sales to Hawaii and promote destination awareness of neighboring Islands. The campaign involves exposure in national press, TV, web, editorial, window posters and newsletters.
Hawaii Promotion
HTO, Hawaiian Airlines and Freestyle Holidays are running a Hawaii competition in Sydney in The Sun Herald giving away a 4-night trip for two to Oahu staying at the Sheraton Waikiki. The promotion coincides with the end of a five-week cooperative campaign, which consisted of one full-page Hawaii ad and editorial in the travel section of The Sun Herald.
For more information on Hawaii Tourism Oceania please call (02) 9286 8951 or e-mail Claire Davis at cdavies@hawaiitourism.com.au.
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When: July 31, 2006 5:30 p.m
Where: Hotel Molokai - Bamboo Room
Cost: $18.00 per person
Menu: Buffet Dinner - Mahi Mahi Fish, Teriaki Chicken, Sauted Vegetables, Tossed Green Salad, White Rice, Dinner Rolls
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Itinerary:
5:30 p.m. No host cocktails
6:00 p.m. Dinner
7:00 p.m. Meeting
Presentation by guest speaker Jerry Ishibashi, HVCB
Sales Coordinator. Brief comments from MVA Director
Julie Bicoy.
To register for this event please contact the Molokai Visitors Association at (808) 553-3876. |
17th Annual Kauai Hospice Concert in the Sky July 4, 2006
This annual fundraiser for Kauai Hospice offers one of the largest aerial fireworks show on Kauai, as well as family fun and games, great food from top hotels and restaurants. Gates open at 3pm with continuous live entertainment that will feature the Papaa Boys at 8:45 pm, next door to the Vidinha Stadium in Lihue. $10 advance tickets for adults, $5 for keiki 6 – 12 yrs, under 5 free. Tickets available after May 1st at all Big Save and Menehune Food Marts. For more information call (808) 245-7277 or web site http://www.kauaihospice.org.
Koloa Plantation Days July 22 – 30, 2006
Enjoy the nine day festival on Kauai's south shore, in historic Koloa and nearby Po‘ipu, includes many free, family-oriented sports events (golf, mini-golf, tennis, softball, rodeo, sailing canoe race), guided tours of historic Koloa, unique dunes, pristine coastline, craft fair, cooking demo, historic video showing, watercolor workshop, block party, luau and Polynesian revue. Parade on July 29 highlights immigrants who came to Hawai‘i in plantation era, followed by all-day entertainment, foods, crafts, kids' activities, silent auction for $1 admission to Koloa ballpark. Most events are free. See www.koloaplantationdays.com for details. Contact: Melinda Uohara (808) 822-0734
For more information on the Kauai Visitors Bureau please visit: www.gohawaii.com/kauai
or call (808) 245-3971.
MVB Sales Team Spreads Maui Nui Message
"Destination Maui" and "Summerfest" Target Midwest
Director of Leisure Sales Chris Kaiaokamaile heads to the midwest to share the latest Maui Nui news with travel agents in the region. Cities include Minneapolis, MN; Oakbrook, Forest and Schaumberg, IL; and Dallas and Houston, TX. Kaiaokamalie will lead a team of eight partners representing various properties. Also representing Maui will be Halau Hula Ke Kumu ao Pele under the direction of Keoni Manuel. For more information, please contact Kaiaokamaile at (808) 244-3530 or cmalie@maui.net.
Director of Marketing Lynn Erfer will represent the sales division at the 8th Annual Aloha Summerfest on August 3, 2006. Held at Indian Lake Resort in Bloomingdale, IL, Erfer will share Maui Nui information with some 400 travel agents from the Chicago area.
Kapalua Wine and Food Festival Celebrates 25th Anniversary
"Silver Salute" Slated for July Weekend
The Kapalua Wine and Food Festival, the longest-running and most prestigious festival of its kind in Hawaii, celebrates 25 years of fine food and wine with a “Silver Salute” four-day culinary extravaganza. Inspired by innovation and excellence, the 25th annual Kapalua Wine and Food Festival explores some the most exciting trends in the gastronomic world. Festival host Fred Dame, Master Sommelier, brings together world-renowned winemakers, top master sommeliers, celebrated chefs and industry insiders in fun, themed tastings, seminars, and gala evening events. The Festival kicks off with the Grand Tasting on Friday, July 7th and culminates with the ever popular Seafood Festival on Sunday, July 9th.
For more information on the Maui Visitors Bureau please visit www.gohawaii.com/maui or call
(808) 244-3530.
MVB Sales Team Spreads Maui Nui Message
"Destination Maui" and "Summerfest" Target Midwest
Director of Leisure Sales Chris Kaiaokamaile heads to the midwest to share the latest Maui Nui news with travel agents in the region. Cities include Minneapolis, MN; Oakbrook, Forest and Schaumberg, IL; and Dallas and Houston, TX. Kaiaokamalie will lead a team of eight partners representing various properties. Also representing Maui will be Halau Hula Ke Kumu ao Pele under the direction of Keoni Manuel. For more information, please contact Kaiaokamaile at (808) 244-3530 or cmalie@maui.net.
Director of Marketing Lynn Erfer will represent the sales division at the 8th Annual Aloha Summerfest on August 3, 2006. Held at Indian Lake Resort in Bloomingdale, IL, Erfer will share Maui Nui information with some 400 travel agents from the Chicago area.
For more information on the Molokai Visitors Association please visit www.gohawaii.com/molokai or call (808) 553-3876.
MVB Sales Team Spreads Maui Nui Message
"Destination Maui" and "Summerfest" Target Midwest
Director of Leisure Sales Chris Kaiaokamaile heads to the midwest to share the latest Maui Nui news with travel agents in the region. Cities include Minneapolis, MN; Oakbrook, Forest and Schaumberg, IL; and Dallas and Houston, TX. Kaiaokamalie will lead a team of eight partners representing various properties. Also representing Maui will be Halau Hula Ke Kumu ao Pele under the direction of Keoni Manuel. For more information, please contact Kaiaokamaile at (808) 244-3530 or cmalie@maui.net.
Director of Marketing Lynn Erfer will represent the sales division at the 8th Annual Aloha Summerfest on August 3, 2006. Held at Indian Lake Resort in Bloomingdale, IL, Erfer will share Maui Nui information with some 400 travel agents from the Chicago area.
Pineapple Festival Celebrates 14th Anniversary
July Festival Showcases Plantation and Paniolo History
Lanai, Hawaii's Most Enticing Island, celebrates the 14th Annual Pineapple Festival July 1st in Dole Park. The island will showcase its rich pineapple plantation and ranch history. Residents and visitors will enjoy local foods, crafts and game booths, and exceptional entertainment. For more information, please call Nani Watanabe at (808) 565-3240 or (808) 559-0197.
For more information on the Lanai Visitors Bureau please visit www.gohawaii.com/lanai or call
(808) 565-7600.
We welcome your suggestions or comments on how to improve this communication vehicle, please contact Jerry Ishibashi .
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For additional Membership resources please visit: www.hvcb.org/membership .
Hawaii Visitors & Convention Bureau - 2270 Kalakaua Avenue, 8th Floor, Honolulu, HI 96815
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