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Aloha HVCB Ohana,
The 2006 HVCB Membership Benefits Survey administered in April 2006 collected results from more than 465 respondents. The purpose of the survey was to evaluate and improve the quality of current HVCB membership benefits. A special mahalo to all of our members that took the time to complete this annual survey.
Communication was found to be essential and of high value to the HVCB Membership base. The three general membership benefits judged most “valuable” by respondents were:
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• Kahe Wale Monthly E-newsletter – 89%
• Bi-Weekly Tourism Industry Update – 88%
• Communicating with our Public Relations Division – 77%
Regarding the Kahe Wale newsletter, nearly a fifth of respondents indicated that they use the recently introduced “Quickview” version. We’re happy to know that new features or functionality that we introduce are being well received by the members.
Members also evaluated the value of being listed in the Bureau’s various consumer and travel trade publications. Nearly 77% agreed that publication listings are valuable. The highest ranked publication is the Islands of Aloha, The Official Vacation Planner (80%), which targets leisure travelers.
When asked to comment about the importance of being listed on the Bureau’s websites, nearly 89% of the members indicated that a website link and listing on HVCB Central’s (90%) and the Island Chapter’s (87%) websites are highly valuable as HVCB membership benefits.
In terms of convention level benefits, nearly three-quarters of the respondents surveyed feel that these benefits are of high importance and stated that having their company listed in the annual Meeting Planner’s Guide is valuable to their company – a 25% increase from last year’s
survey.
Members also commented on the Membership Website – www.hvcb.org/membership – as an informational tool. Last year, only a third of respondents had viewed the site within the last six months; this year the number was almost 70%. In addition to updating their contact and marketing content information, reasons for visiting the site included getting information about HVCB events; gathering information on new programs and/or services; and to find out “What’s new with Membership.”
Nearly half of respondents find value in the added-value services offered to members. Of particular interest are additional category listings on GoHawaii.com (55%) and advertising opportunities in our Islands of Aloha Express or Expressly for Travel Professionals newsletters (45%). For more information on how you can take advantage of these enhancements to your membership, please visit http://www.hvcb.org/membership/enhance.htm or call the Membership department at (808) 923-1811.
Again, a special mahalo to all of our members that participated in the annual Membership Benefits Survey. Your time and comments are truly appreciated.
Aloha me pumehana,
Gina Salvador
Director, Membership
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Now in its 15th year, the Hawaii Tourism Authority
is pleased to announce the 2006 Keep It Hawaii
Recognition Awards.
The “Hawaii Tourism Strategic Plan: 2005-2015” (TSP) supports a continuing emphasis on the Hawaiian culture, and provides a long-range goal and objectives relating to the Hawaiian culture and community. In the spirit of the TSP and getting back to the original concept of the Keep It Hawaii Recognition Awards, the award will honor organizations, businesses, and individuals for:
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Demonstrated commitment to “honor and perpetuate
the Hawaiian culture and community” by:
• Strengthening the relationship between the visitor industry
and the Hawaiian community;
• Striving to nurture (malama) the Hawaiian culture by creating
visitor experiences, activities and marketing programs that are
respectful and accurate; and/or
• Supporting Hawaiian programs and cultural practitioners,
craftsmen, musicians and other artists to preserve and
perpetuate the Hawaiian culture.
• Creative and responsible efforts to showcase the
native Hawaiian culture, presenting or providing
visitors and residents with opportunities to experience
the true culture.
There is no charge to submit nominations or entries. However, all entries for the 2006 Keep It Hawaii Recognition Awards must be postmarked no later than Wednesday, June 14, 2006 or received in the Hawaii Tourism Authority offices by 4:30 pm on Friday, June 16, 2006. No exceptions will be made.
Submit completed nominations or applications to:
Hawaii Tourism Authority
Hawaii Convention Center, Floor 1
1801 Kalakaua Avenue
Honolulu, HI 96815
Please click here to download the 2006 Keep It Hawaii Application / Complete Guidelines
For questions please contact Martin Schiller, The Schiller Agency at (808) 227-6002 / (808) 531-1800 or via e-mail at mschiller@tsg-hawaii.com.
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The Travel Industry Association of America (TIA) released its Summer 2006 Forecast report, projecting that Americans will take 325.6 million leisure trips of 50 or more miles away from home during the months of June, July and August 2006, up less than one percent over last summer. TIA notes that consumers continue to be concerned about rising gas costs, hotel room rates and airline fares. Gas prices, in particular, are causing consumers to reconsider their vacation plans. Gasoline prices of $3.00 per gallon could be the “tipping point”— the point at which 10 percent of travelers say they would seriously consider canceling a trip. Between $3.00 and $3.24 per gallon, an additional 26 percent would seriously consider canceling a trip.
Other Highlights of the study:
• The number of nights away from home is expected to decline to 6.0 nights on travelers’ longest
summer trip (compared to 7.0 nights last summer).
• Travelers plan to spend an average of $1,033 on their longest pleasure trip this summer,
essentially unchanged from last summer ($1,019).
• Forty percent (40%) of travelers plan to take children or grandchildren on their longest trip this
summer.
• Top activities this summer include: visiting friends and relatives (55%), going to a beach or lake
(38%), visiting small towns or rural areas (27%), visiting cities/urban areas (21%), visiting
national or state parks (20%) and visiting historic sites (20%).
• International travel to the U.S. will continue to rise as the value of the U.S. dollar continues to
decline, making it more affordable for international travelers to come to the U.S., and as airlines
more vigorously pursue international markets and add capacity.
Click here to view the Summer 2006 U.S. leisure travel forecast chart
Visit HVCB's official research website at www.hvcb.org/trends for the latest in HVCB market research and analysis or call (808) 923-1811 for the Market Trends Department.
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TRAVELHOST magazine is launching a new edition for the Big Island in August 2006, bringing with it the national identity of America’s #1 travel magazine, with over 120 million readers annually from distribution in 1.2 million hotel rooms across the U.S., Puerto Rico, and Costa Rica.
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Big Island TRAVELHOST is partnering with hotels, resorts, timeshares, and other properties across the Island of Hawaii to reach the traveler on a daily basis, and provide them with the knowledge on where to eat, shop, and play during their stay. Big Island TRAVELHOST will publish quarterly and provide quality content, intriguing editorials, and current information to keep our targeted consumers turning the pages. TRAVELHOST magazines are audited nationally by the Audit Bureau of Circulations to assure every advertiser provable in-room circulation.
For more information on partnering with Big Island TRAVELHOST, you can reach us via email at publisher@bigislandtravelhost.com, or phone at (808) 756-2770.
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UP-FRONT HAWAII Inc. is a travel agency based in Hawaii. We provide information about Hawaii tour and travel and offer discounted activites, golf, and hotels when booking with us. We are located in Waikiki, Hawaii. Give us a call today! For more information on UP-FRONT HAWAII please visit our website at www.ufhawaii.com or call us at (808) 922-2111.
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Family travelers to Hawaii comprise more than 21.9% of the US market (DBEDT, 2004 Visitor Satisfaction & Activity Report). To help these travelers learn more about family friendly businesses in Hawaii, the “Family Fun” section of our consumer website, www.gohawaii.com, features a link for them to “Find Family Offers.”
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Sample offeres may inlcude “kids eat for free” programs, family accommodation
packages, and reduced admissions for children. Consumers may search by island and/or by categories, which include:
• Accommodations
• Activities
• Transportation
• Shopping
• Dining
• Child Care
• Travel Professionals
After looking through the offers, consumers may select which ones they would like to add to their “offer list.” They then complete a brief information form and an email will be sent to the businesses/offers they selected. Each enrolled business in the Family Lead Generation Service (LGS) will have:
• (2) photos
• Company description
• URL link
• Family offer listed in each category/island they select
Through our Family LGS, participating members are able to entice and educate travelers about their family-friendly points.
As an added-value service to Membership, the Family Lead Generation Service is open to Hibiscus (Standard Business Level) Members and above. If you are interested in exploring the Family market and would like to receive leads via email, contact Jerry Ishibashi, Membership Sales Coordinator at (808) 924-0230 or jishibashi@hvcb.org for further details. Let’s gear up for some Family Fun in the Hawaiian sun!
Ready to Enroll? Click here for the Family Lead Generation Service Application.
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BIVB Announces June Membership Marketing Meetings
The Big Island Visitors Bureau will unveil its 2007 Marketing Plan at the June Membership Marketing Meeting scheduled for the end of the month. These meetings give BIVB members an opportunity to learn about 2007 strategies, initiatives and marketing activities. BIVB staff and contractors will present specific cooperative opportunities enabling members to budget for selected co-op programs as well as build synergies with BIVB’s marketing strategies into their 2007 plans. The presentation meeting will be held twice for the convenience of members in East and West Hawaii.
BIVB Marketing Meeting (Hilo)
June 29th, 10:00 a.m. - 12:00 noon
Imiloa Astronomy Center
600 Imiloa Place
Hilo, Hawaii 96720
BIVB Marketing Meeting (Keauhou)
June 30th, 10:00 a.m. to 12:00 noon
Sheraton Keauhou Bay Resort & Spa
78-128 Ehukai Street
Kailua-Kona, Hawaii 96740
These events are FREE but your RSVP is required no later than Friday, June 23, 2006. To RSVP please contact Karen Sakoda via email at: ksakoda@hvcb.org or calling (808) 961-5797.
For more information on the Big Island Visitors Bureau please visit www.gohawaii.com/bigisland or call (808) 961-5797.
MVB Sales Team Spreads Maui Nui Message
"Destination Maui" and "Summerfest" Target Midwest
Director of Leisure Sales Chris Kaiaokamaile heads to the midwest to share the latest Maui Nui news with travel agents in the region. Cities include Minneapolis, MN; Oakbrook, Forest and Schaumberg, IL; and Dallas and Houston, TX. Kaiaokamalie will lead a team of eight partners representing various properties. Also representing Maui will be Halau Hula Ke Kumu ao Pele under the direction of Keoni Manuel. For more information, please contact Kaiaokamaile at (808) 244-3530 or cmalie@maui.net.
Director of Marketing Lynn Erfer will represent the sales division at the 8th Annual Aloha Summerfest on August 3, 2006. Held at Indian Lake Resort in Bloomingdale, IL, Erfer will share Maui Nui information with some 400 travel agents from the Chicago area.
Kapalua Wine and Food Festival Celebrates 25th Anniversary
"Silver Salute" Slated for July Weekend
The Kapalua Wine and Food Festival, the longest-running and most prestigious festival of its kind in Hawaii, celebrates 25 years of fine food and wine with a “Silver Salute” four-day culinary extravaganza. Inspired by innovation and excellence, the 25th annual Kapalua Wine and Food Festival explores some the most exciting trends in the gastronomic world. Festival host Fred Dame, Master Sommelier, brings together world-renowned winemakers, top master sommeliers, celebrated chefs and industry insiders in fun, themed tastings, seminars, and gala evening events. The Festival kicks off with the Grand Tasting on Friday, July 7th and culminates with the ever popular Seafood Festival on Sunday, July 9th. To find out more about the Kapalua Wine and Food Festival please click here or call (866) 669-2440.
For more information on the Maui Visitors Bureau please visit www.gohawaii.com/maui or call
(808) 244-3530.
Summer Interns at The Kauai Visitors Bureau
Please extend a warm welcome to our two new summer interns Tammy Koerte and Charlene Paden. Tammy was born and raised on the island of Kauai and is a current student at Purdue University. Charlene Paden comes to intern with us from Kauai Community College. Hiring summer interns gives the Kauai Visitors Bureau a chance to give back to the community and mentor the future workforce on Kauai.
Visitor Industry Charity Walk
The annual Visitor Industry Charity Walk took place on Saturday, May 20th and was a huge success. The goal of the event was to raise $165,000 , which was not only met, but surpassed with an overall total of $181,000 raised - all of which will help charities here on the island of Kauai. The Kauai Visitors Bureau generously donated $1,000 of its private funds to further this great cause.
For more information on the Kauai Visitors Bureau please visit: www.gohawaii.com/kauai
or call (808) 245-3971.
Pineapple Festival Celebrates 14th Anniversary
July Festival Showcases Plantation and Paniolo History
Lanai, Hawaii's Most Enticing Island, celebrates the 14th Annual Pineapple Festival July 1st in Dole Park from 4:00pm-9:30pm. The island will showcase its rich pineapple plantation and ranch history. Residents and visitors will enjoy local foods, crafts, game booths, and exceptional entertainment. Everyone is invited. For more information, please call Nani Watanabe at (808) 565-3240 or (808) 559-0197.
For more information on the Lanai Visitors Bureau please visit www.gohawaii.com/lanai or call
(808) 565-7600.
Art and Orchids, Corporate Transportation Services, Diamond Head Vacation Rentals, The Falls at Reed's Island, Green Point Nurseries, Inc., Hawaiian Travel Club, KAPA FM, Kapoho Vacation Rental, Precious Maui Weddings, Saigon Vietnamese Restaurant, Seaside Art Gallery, Spinning Dolphin Charters of Lanai, Inc., The Hula Hut, Travelworm.com, Wild Orchid Weddings & Events
1961-1989
Central Pacific Bank, Cloud 9 Travel, Creative Hawaiian Gifts, Inc., Destination Hawaii, Inc., Honolulu Academy Of Arts, HVS International, Isemoto Contracting Co., Ltd., Kaala Center, Louis Vuitton Hawaii, Inc., Lyman Mission House And Museum, Mauna Loa Macadamia Nut Corp., Min Plastics & Supply, Inc., NACOS International Institute, Napili Sunset, Obun Hawaii Group, Princeville Ranch Stables, ResortQuest Maui Hill, Robert J. Clancey, Ltd., Royal Grove Hotel & Apts, Shimaya Shoten, Ltd., Stryker Weiner & Yokota Public Relations, Waikoloa Land Company, Watanabe Ing & Komeiji
1990-1999
#1 Akiko's, A Dream Wedding: Maui Style, LLC, ADreamWeddingHawaii.com, Alan Wong's Restaurant, All Nippon Airways Co., Ltd., Aloha Hawaiian Vacations, Art on the Zoo Fence, Blue Water Rafting, Cheeseburger In Paradise, Coral Creek Golf Course, Courtyard by Marriott Kauai at Waipouli Beach, Flower Farm, Inc., Grand Hyatt Kauai Resort & Spa, Hale Makai Cottages, Hawaii Forest & Trail, Hawaii.com, Kamaole Beach Royale Resort, Kauai ATV, King Kalakaua Owners, King Kamehameha's Kona Beach Resort, Ko Olina Resort Operators Association, Lahaina Ticket Company, Mahina Surf, Maui Accommodations Guide, Maui Floral, Inc., Ms Sam Shenkus, Prudential Orchid Isle Properties, Regency Pacific Realty, Sunset Kahili Condominium, Territorial Savings Bank, Twogood Kayaks Hawaii, Vacation-Maui.com, Vacations Hawaii, Wheelchair Getaways, Mauna Lani Point
2000-2005
A Tropical Hideaway, Abbey Vacation Rentals, Affordable Maui Condo Rental, Aloha Rent a Car, Best Places Hawaii, Centex Destination Properties, Desilva Meeting Consultants, Directional Strategies Travel, Dolphin Quest - Hawaii, Dolphin Quest - Oahu, Haiku Plantation Inn, Hale Pukalani Vacation Rentals, Hart-Felt Massage & Day Spa, Hawaii Island Bed & Breakfast Association, Hawaii-Aloha Unterkuenfte (Accommodations), Hawaiian Island Essentials, Hawaiian Island Wedding Planners, Hideaway Bay, Hoonanea In Home Spa Services, Jeffrey Asher Photography, Kapalua Golf Villas, Kipu Ranch Adventures, Kuhio Shores Condominiums, Lanai Real Estate, LLC, Laughing Gecko Lodge, Luuwai's Makena Landing, Maui Jim Sunglasses, Maui Nui Botanical Gardens, Maui Resort Vacations, Maui Sunriders Bike Co., Maui Sunset Condominiums, Molokai Beach House Rental, Patrick L. Roherty Photography, LLC, Pine Isle Market, Ltd., Puunoa Beach Estates, Rainbow Reservations AKA Hawaii Reizen, ResortQuest Kona by the Sea, Reyn's Men's Wear, Inc., Sacred Weddings Maui, Signature Travel Network, Smart Destinations, The Islands at Mauna Lani, The Palms Cliff House, Travel Plaza Transportation, Wilber Bergado Photography, Wings Over Kauai, Yanagi Sushi
We welcome your suggestions or comments on how to improve this communication vehicle, please contact Jerry Ishibashi .
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To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org with Unsubscribe KW in the subject line. HVCB understands current privacy issues and implements safeguards to protect your personal information. For more information, use this link to HVCB's Privacy Policy .
This page does not include diacritical markings for Hawaiian words because not all computers are able to reproduce these markings or true fonts in normal text.
For additional Membership resources please visit: www.hvcb.org/membership .
Hawaii Visitors & Convention Bureau - 2270 Kalakaua Avenue, 8th Floor, Honolulu, HI 96815
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