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POIPU BEACH RESORT ASSOCIATION (PBRA) serves as a central resource center for Kauai's Poipu Beach area, also known as Kauai's sunny south shore. Poipu Beach is a highly attractive destination featuring sparkling cove-type beaches, extraordinary dining and recreational opportunities and a full range of accommodations from ultra-luxury resorts to cozy cove-side cottages. With a membership of 160 businesses, the Resort Association provides detailed information on accommodations, activities, restaurants, shopping, and services in the Poipu/Koloa area. Visit us at www.poipubeach.org.