Transformation Through Tattoo | Go Hawaii

Transformation Through Tattoo

Scroll to Continue

Keone Nunes reveals the protocol and the practice of traditional Hawaiian tattooing on the island of Oahu.

Suluape Keone Nunes

Traditional Tattooist
It’s 2 a.m. on Oahu’s breathtaking, Waianae coast. At this hour, the connection between the physical and the spiritual world intermingles. In the shore break, Keone Nunes is waking up his tools for Kahekili, the god of tattooing. He does a prayer and dips his tattooing tools into the water to make them aware they’ll be doing sacred work today. It's a fairly simple ceremony, but it's embedded in thousands of years of culture.

Nunes, considers himself more of a practitioner than a tattooist. He brought back the art of traditional tattooing to Hawaii in the 90’s, learning from the Samoan kakau (tattoo) master, Sua Suluape Paulo. It’s an art form that doesn’t use machinery, just traditional, handmade tools — made of whale bone, wood and fibers — to tap natural ink into the skin. 

In a small hale (house) in the back of Nunes home in Waianae, he prepares for his next subject. The designs he creates relate to genealogies, protection or aumakua (family gods), and the kuleana (responsibility) that goes with them. Nunes says a prayer so that the ink and the tools will work hand in hand to create something that will give mana (spiritual power) to the individual. It’s a special ceremony to witness, but it’s an art form that was almost lost to time.

Image 1


“When you receive a tattoo, you not only change physically, but oftentimes, there is a deeper change within you.”

Where does the word tattoo come from?

The word "tatau" or "kakau" in actuality means to be placed upon and struck, and that's what we're doing, where "ka" means "to strike," "kau" is "upon," to strike upon the skin. The word "tattoo" comes from the root word "tatau." And it was taken by European sailors and brought back to Europe. And instead of saying "tatau," they called it tattoo.

Tell us about the importance of your tools.

The tools are the conduit of the work. That's why the genealogy of the tools is very, very important. I was very fortunate to have been taught by Sua Suluape Paulo, arguably the best traditional tattooist in the world. In '98, he came over to Hawaii, and he wanted to watch me tattoo. He presented me with some tools and said, "This is for you to reintroduce back to Hawaii." At that time, no one was tattooing like that in Hawaii. I realized that I had a responsibility that I couldn't back away from. It's the tools that choose you, it's not you that chooses the tools.

What was it like getting your first traditional tattoo?

It was just amazing, because to lie there and understand that what you're feeling is exactly what your ancestors felt 1,000, 2,000 years ago is amazing. We're not afforded that opportunity to truly understand how our ancestors felt, because we live in such a contemporary world now. And for me, it was profound.

Image 2


“It should be taken for its root value, getting back to the basics of who we are as a people.”

What was the importance of a tattooist in ancient Hawaiian times?

In traditional times, there were many people that got tattooed, but it was only people with high rank that had a tremendous amount of work done. Part of it was because the healing process with traditional inks took a lot longer time. So, the tattooist had a very high rank within the overall societal scheme of things. What was told to me was that they are of a high priestly level, so high that they were the only ones that were allowed to shed the blood of alii, of royalty, and not be killed.

Talk about the connection between you and the person receiving a tattoo.

It's not about you, it's about the person you're working with and the connection you have to be able to make sure that whatever design you've decided on will be able to benefit them. So, it’s not just a one-way thing, it’s work that is done by two people that really trust each other. 

How do these tattoos connect Native Hawaiians to their roots?

The placement and designs afford the person a connection with their ancestors, a connection with who they are. It reaffirms that person as being kanaka (Native Hawaiian), as being from this place. It gives you a deeper-rooted connection. It gives you a basis, a foundation to continue your life on.

Image 3

Share Links

Browse Hawaii Adventures

Filter Results
showing 1 - 10 of 1504
Island Insurance
1022 Bethel Street
Honolulu, HI 96813

Island Insurance has been serving families and businesses across Hawaii for over 70 years. Guided by its founding philosophy of providing affordable insurance options for the people of Hawaii, its grown into Hawaii's largest locally owned and managed property and casualty insurance company.

View from the beach
Hale Makai
4794 Aliomanu Road
Anahola, HI 96703

Feel the warmth of the Pacific Ocean at your feet. Hale Makai, House of the Sea, sits nestled quietly in Anahola Bay, an area rich in Hawaiian culture and a little less traveled by on Kauai's coconut coast.

Tiki Bar
Tiki Bar
2525 Kaanapali Parkway
Lahaina, HI 96761-1912

Serving up ice-cold beer, specialty tropical cocktails, fresh fruit smoothies and more. Guests at the Tiki Bar enjoy watching sports on TV or the Hawaiian entertainment in the Tiki Courtyard each evening.