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Upcountry Maui

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Upcountry Maui

Golden beaches give way to rolling hills and misty mountains as you ascend into Upcountry Maui, which is located on the higher elevations surrounding Haleakala — the island’s highest peak. Since early times, Hawaiians have farmed the volcanic soil of Upcountry fields, growing taro and sweet potato. Today, you can take farm tours, visit a goat dairy or even sip Maui-made wines and spirits in the rustic outposts of Kula and Makawao.
Upcountry is also the stomping ground of the paniolo, or Hawaiian cowboys—a culture that arose in the 19th century when King Kamehameha III invited vaqueros from California to teach islanders to wrangle cattle. Further east, the 10,023-foot Haleakala presides over the "Valley Isle," with epic sunrises and otherworldly landscapes that feel more like the moon than Maui. It’s a dramatic departure from the coconut palms of Kaanapali and Kapalua, but a day trip to the Upcountry will bring you closer to Maui’s heartland.

Upcountry Maui Highlights


Just four miles into your drive to HANA from Kahului, you'll discover the historic town of Paia on Maui's north coast.


Haleakala National Park

Towering over the island of Maui and visible from just about any point, Haleakala Crater is a force of nature in every sense.



Found in the Upcountry region of Maui, Kula is a quaint, rustic area on the slopes of Haleakala.



Located on the mid-slopes of Maui’s HALEAKALA volcano, Makawao has one foot in its plantation past and another in its thriving arts community.


Read More About Sunrise and Sunset on Haleakala

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